Some spray tanning technicians don’t believe they can offer a EFT membership to their tanners. I took the plunge and to my surprised, it worked for my sunless tanning business!

EFT memberships have worked for years. I’m sure many of you have signed a contract for a gym that you might or might not use, Why? Because you say I will use this and you do for a while; but then, you quit going but still pay for it. We sign these because they are easy, we don’t have to think about it, and it’s there if we need it. When I decided to offer an EFT membership for my spray tanning services, I asked myself why my clients want to sign up? I also asked what perks could I give them as an incentive? These and other questions led me to develop an EFT membership for spray tanning clients.

Costs and Benefits

You may be wondering How do I set up an EFT? You need to know what’s your cost-per-session. This is easy to determine. You simply take your cost for two ounces of solution, hair net, sticky feet, and other things you include with a session. This totals the average cost of your session. Next, you need to decide what your monthly charge will be and what perks you plan to add to attract tanners. Factor in the costs of all of these bonuses, then set your monthly membership fee at a price point that gives you a profit but is still appealing to clients. (This will be different for everyone, based upon your business’s demographics.)

I offer free skin-firming spray with each session, and I let tanners bring a friend for a free session in our sunless spray booth. The cost of these factor into the price for our Platinum level, which requires tanners sign a 12-month contract. This guarantees us a set amount per client, per month, for 12 months. It also accounts for the slower months whether these clients tan or not.

By adding a free session in my spray tanning booth, I provide exposure for my other services and helped my business overall. I recommend choosing a service you offer that might be struggling a bit, and add it is a free perk. (Who doesn’t like free?) This gets your clients using it, which is the exposure it needs to help it grow

How Long Should it Last?

When it comes to structuring a spray tanning EFT membership, I recommend offering a 12-month membership. The goal is to generate a steady income all year long, after all. I also recommend offering a no-contract, cancel-anytime option for tanners who sign up for a minimum of three months. Some people don’t mind signing up for 12 months, but others feel better with going month-by-month, so give them this option. Those clients who aren’t ready for a year-long contract will appreciate this.

EFTs and Upgrades

You want to up-sell your clients into some type of upgrade each time they come see you. Why? Because that upgrade is going to cover your cost-per-session and increase your profits. When tanners purchase an upgrade, such as a self-tanning kit or drying powder, you simply charge the card on file. There’s no need for them to open their wallet. (Out of sight out of mind!) The next time they stop in, ask them if they want the same thing as last week, then simply charge the card on file.

Start Your Sunless EFT Membership!

When it comes to spray tanning memberships, remember that your clients are a walking billboard for your business. If they have a deal they love, all of their family and friends will know about it… and they’ll want it, too. The key is to make your membership prices appealing and cost effective for you and your clients. (I often tell prospective clients that they’ll save more than $1,000 a year with a VIP membership.) Who doesn’t want to save money? That why you signed up for that gym membership.