When setting up an electronic funds transfer (EFT) program, you have two choices: hire an expert, or do it yourself. A consultant should be able to save you time and money. They should also point you in the right direction, based on their experience in developing other programs. They can help train the appropriate staff members. Training is important, because you may discover that your staff will have to explain EFT to your clients. It’s essential that everyone be familiar with the basics, especially the advantages to both the client and the salon.
While you’re busy training and informing your staff, you also have to:
– Investigate what hardware or software you may need to handle the data. Plan how you will process the authorization forms.
– Develop your marketing materials. These can include brochures, telephone scripts, direct mail packages, newsletter copy, a posting for your web site, and anything else that comes to mind.